找到
8
篇与
Marketing
相关的结果
-
Test Bank for A Preface to Marketing Management, 14th Edition J. Paul Peter Test Bank for A Preface to Marketing Management, 14th Edition J. Paul Peter all chapters Digital Instant Download Description Test Bank for A Preface to Marketing Management, 14th Edition by J. Paul Peter Table of Content Chapter 1: Strategic Planning and the Marketing Management ProcessChapter 2: Marketing Research: Process and Systems for Decision MakingChapter 3: Consumer BehaviorChapter 4: Business, Government, and Institutional BuyingChapter 5: Market SegmentationChapter 6: Product and Brand StrategyChapter 7: New Product Planning and DevelopmentChapter 8: Integrated Marketing CommunicationsChapter 9: Personal Selling, Relationship Building, and Sales ManagementChapter 10: Distribution StrategyChapter 11: Pricing StrategyChapter 12: The Marketing of ServicesChapter 13: Global Marketing Free Sample Download
-
Test Bank for Framework for Marketing Management, 6th Edition Philip Kotler Test Bank for Framework for Marketing Management, 6th Edition Philip Kotler all chapters Digital Instant Download Description Test Bank for Framework for Marketing Management, 6th Edition by Philip Kotler Table of Content 1.Defining Marketing for the New Realities2.Developing and Implementing Marketing Strategies and Plans3.Capturing Marketing Insights and Forecasting Demand4.Creating Long-term Loyalty Relationships5. Analyzing Consumer and Business Markets6.Identifying Market Segments and Targets7.Crafting the Brand Positioning8.Creating Brand Equity and Driving Growth9. Setting Product Strategy and Introducing New Offerings10. Designing and Managing Services11. Developing Pricing Strategies and Programs12. Designing and Managing Integrated Marketing Channels13. Managing Retailing, Wholesaling, and Logistics14. Designing and Managing Integrated Marketing Communications15. Managing Digital Communications16. Managing Mass Communications17. Managing Personal Communications18. Conducting Marketing Responsibly in the Global Economy Free Sample Download
-
Test Bank for Marketing 2018, 19th Edition William M. Pride Test Bank for Marketing 2018, 19th Edition William M. Pride all chapters Digital Instant Download Description Test Bank for Marketing 2018, 19th Edition by William M. Pride Table of Content 1. An Overview of Strategic Marketing.2. Planning, Implementing, and Evaluating Marketing Strategies.3. The Marketing Environment.4. Social Responsibility and Ethics in Marketing.5. Marketing Research and Information Systems.6. Target Markets: Segmentation and Evaluation.7. Consumer Buying Behavior.8. Business Markets and Buying Behavior.9. Reaching Global Markets.10. Digital Marketing and Social Networking.11. Product Concepts, Branding, and Packaging.12. Developing and Managing Products.13. Services Marketing.14. Marketing Channels and Supply-Chain Management.15. Retailing, Direct Marketing, and Wholesaling.16. Integrated Marketing Communications.17. Advertising and Public Relations.18. Personal Selling and Sales Promotion.19. Pricing Concepts.20. Setting Prices. Free Sample Download
-
Test Bank for Foundations of Marketing, 6th Edition William M. Pride Test Bank for Foundations of Marketing, 6th Edition William M. Pride all chapters Digital Instant Download Description Test Bank for Foundations of Marketing, 6th Edition by William M. Pride Table of Content 1. Customer-Driven Strategic Marketing.2. Planning, Implementing, and Evaluating Marketing Strategies.3. The Marketing Environment, Social Responsibility, and Ethics.4. Marketing Research and Information Systems.5. Target Markets Segmentation and Evaluation.6. Consumer Buying Behavior.7. Business Markets and Buying Behavior.8. Reaching Global Markets.9. E-Marketing, Digital Media, and Social Networking.10. Product, Branding, and Packing Concepts.11. Developing and Managing Goods and Services12. Developing and Managing Prices.13. Marketing Channels and Supply-Chain Management.14. Retailing, Direct Marketing, and Wholesaling.15. Integrated Marketing Communications.16. Advertising and Public Relations.17. Personal Selling and Sales Promotion. Free Sample Download
-
Test Bank for Exploring Marketing Research, 10th Edition William G. Zikmund Test Bank for Exploring Marketing Research, 10th Edition William G. Zikmund all chapters Digital Instant Download Description Test Bank for Exploring Marketing Research, 10th Edition by William G. Zikmund Table of Content 1. The Role of Marketing Research.2. Harnessing Big Data into Better Decisions.3. The Marketing Research Process.4. The Human Side of Marketing Research: Organizational and Ethical Issues.5. Problem Definition: The Foundation of Business Research.6. Qualitative Research Tools.7. Secondary Data Research in a Digital Age.8. Survey Research: An Overview.9. Survey Research: Basic Methods of Communication with Respondents10. Observation.11. Experimental Research: An Overview12. Test Markets and Experimental Design13. Measurement14. Attitude Measurement15. Questionnaire Design.16. Sampling Designs and Sampling Procedures.17. Determination of Sample Size: A Review of Statistical Theory18. Fieldwork19. Editing and Coding: Transforming Raw Data into Information20. Basic Data Analysis: Descriptive Statistics21. Univariate Statistical Analysis.22. Bivariate Statistical Analysis: Differences Between Two Variables.23. Bivariate Statistical Analysis: Measures of Association.24. Introducing Multivariate Statistical Analysis25. Communicating Research Results: Research Report, Oral Presentation, and Research Follow-Up Free Sample Download
