Description
Test Bank for A Preface to Marketing Management, 14th Edition by J. Paul Peter
Table of Content
Chapter 1: Strategic Planning and the Marketing Management Process
Chapter 2: Marketing Research: Process and Systems for Decision Making
Chapter 3: Consumer Behavior
Chapter 4: Business, Government, and Institutional Buying
Chapter 5: Market Segmentation
Chapter 6: Product and Brand Strategy
Chapter 7: New Product Planning and Development
Chapter 8: Integrated Marketing Communications
Chapter 9: Personal Selling, Relationship Building, and Sales Management
Chapter 10: Distribution Strategy
Chapter 11: Pricing Strategy
Chapter 12: The Marketing of Services
Chapter 13: Global Marketing