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Test Bank for A Preface to Marketing Management, 14th Edition J. Paul Peter Test Bank for A Preface to Marketing Management, 14th Edition J. Paul Peter all chapters Digital Instant Download Description Test Bank for A Preface to Marketing Management, 14th Edition by J. Paul Peter Table of Content Chapter 1: Strategic Planning and the Marketing Management ProcessChapter 2: Marketing Research: Process and Systems for Decision MakingChapter 3: Consumer BehaviorChapter 4: Business, Government, and Institutional BuyingChapter 5: Market SegmentationChapter 6: Product and Brand StrategyChapter 7: New Product Planning and DevelopmentChapter 8: Integrated Marketing CommunicationsChapter 9: Personal Selling, Relationship Building, and Sales ManagementChapter 10: Distribution StrategyChapter 11: Pricing StrategyChapter 12: The Marketing of ServicesChapter 13: Global Marketing Free Sample Download
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Test Bank for Human Resource Management, 14th Edition R. Wayne Mondy Test Bank for Human Resource Management, 14th Edition R. Wayne Mondy all chapters Digital Instant Download Description Test Bank for Human Resource Management, 14th Edition by R. Wayne Mondy Table of Content 1. Human Resource Management: An Overview2. Business Ethics and Corporate Social Responsibility3. Equal Employment Opportunity, Affirmative Action, and Workforce Diversity4. Strategic Planning, Human Resource Planning, and Job Analysis5. Recruitment6. Selection7. Performance Management and Appraisal8. Training and Development9. Direct Financial Compensation (Core Compensation)10. Indirect Financial Compensation (Employee Benefits)11. Labor Unions and Collective Bargaining12. Internal Employee Relations13. Employee Safety, Health, and Wellness14. Global Human Resource Management Free Sample Download
