最新发布
- 第 3 页
-
Test Bank for Advertising and Promotion An Integrated Marketing Communications Perspective, 9th Edition George E. Belch Test Bank for Advertising and Promotion An Integrated Marketing Communications Perspective, 9th Edition George E. Belch all chapters Digital Instant Download Description Test Bank for Advertising and Promotion An Integrated Marketing Communications Perspective, 9th Edition by George E. Belch Table of Content Chapter One: An Introduction to Integrated Marketing CommunicationsChapter Two: The Role of IMC in the Marketing ProcessChapter Three: Organizing for Advertising and Promotion: The Role of Ad Agencies and Other Marketing Communication OrganizationsChapter Four: Perspectives on Consumer BehaviorChapter Five: The Communication ProcessChapter Six: Source, Message, and Channel FactorsChapter Seven: Establishing Objectives and Budgeting for the Promotional ProgramChapter Eight: Creative Strategy: Planning and DevelopmentChapter Nine: Creative Strategy: Implementation and EvaluationChapter Ten: Media Planning and StrategyChapter Eleven: Evaluation of Media: Television and RadioChapter Twelve: Evaluation of Print MediaChapter Thirteen: Support MediaChapter Fourteen: Direct MarketingChapter Fifteen: The Internet and Interactive MediaChapter Sixteen: Sales PromotionChapter Seventeen: Public Relations, Publicity, and Corporate AdvertisingChapter Eighteen: Measuring the Effectiveness of the Promotional ProgramChapter Nineteen: International Advertising and PromotionChapter Twenty: Regulation of Advertising and PromotionChapter Twenty One: Evaluating the Social, Ethical, and Economic Aspects of Advertising and PromotionChapter Twenty Two (Web): Personal Selling (online) Free Sample Download
-
Test Bank for Advertising and Promotion An Integrated Marketing Communications Perspective, 10th Edition George E. Belch Test Bank for Advertising and Promotion An Integrated Marketing Communications Perspective, 10th Edition George E. Belch all chapters Digital Instant Download Description Test Bank for Advertising and Promotion An Integrated Marketing Communications Perspective, 10th Edition by George E. Belch Table of Content Chapter 1: An Introduction to Integrated Marketing CommunicationsChapter 2: The Role of IMC in the Marketing ProcessChapter 3: Organizing for Advertising and Promotion: The Role of Ad Agencies and Other Marketing Communication OrganizationsChapter 4: Perspectives on Consumer BehaviorChapter 5: The Communication ProcessChapter 6: Source, Message, and Channel FactorsChapter 7: Establishing Objectives and Budgeting for the Promotional ProgramChapter 8: Creative Strategy: Planning and DevelopmentChapter 9: Creative Strategy: Implementation and EvaluationChapter 10: Media Planning and StrategyChapter 11: Evaluation of Media: Television and RadioChapter 12: Evaluation of Media: Magazines and NewspapersChapter 13: Support MediaChapter 14: Direct MarketingChapter 15: The Internet: Digital and Social MediaChapter 16: Sales PromotionChapter 17: Public Relations, Publicity, and Corporate AdvertisingChapter 18: Measuring the Effectiveness of the Promotional ProgramChapter 19: International Advertising and PromotionChapter 20: Regulation of Advertising and PromotionChapter 21: Evaluating the Social, Ethical, and Economic Aspects of Advertising and PromotionChapter 22: Personal Selling (online) Free Sample Download
-
Test Bank for The Art of Leadership, 5th Edition George Manning Test Bank for The Art of Leadership, 5th Edition George Manning all chapters Digital Instant Download Description Test Bank for The Art of Leadership, 5th Edition by George Manning Table of Content Chapter 1: The Importance of Leadership: Setting the StageChapter 2: The Leadership EquationChapter 3: Leadership Qualities, Characteristics of Followers, and Situational FactorsChapter 4: The Importance of Vision and the Motive to LeadChapter 5: Organizational ClimateChapter 6: Leadership EthicsChapter 7: The Role of Values and Ethics at WorkChapter 8: Leadership AuthorityChapter 9: Empowerment in the Workplace and the Quality ImperativeChapter 10: Effective Leadership and Human RelationsChapter 11: The Team ConceptChapter 12: Human Behavior and the Art of PersuasionChapter 13: The Diversity ChallengeChapter 14: Effective Behavior and How to Assign WorkChapter 15: The Role of PersonalityChapter 16: The Leader as a CoachChapter 17: Helping People through Change and Burnout PreventionChapter 18: Managing PerformanceChapter 19: Professional Performance and Sustaining DisciplineChapter 20: The Road Ahead: Challenge and Charge Free Sample Download
-
Test Bank for Fundamentals of Corporate Finance, 3rd Edition Jonathan Berk Test Bank for Fundamentals of Corporate Finance, 3rd Edition Jonathan Berk all chapters Digital Instant Download Description Test Bank for Fundamentals of Corporate Finance, 3rd Edition by Jonathan Berk Table of Content Chapter 1: Corporate Finance and the Financial ManagerChapter 2: Introduction to Financial Statement AnalysisChapter 3: Time Value of Money: An IntroductionChapter 4: Time Value of Money: Valuing Cash Flow StreamsChapter 5: Interest RatesChapter 6: BondsChapter 7: Stock ValuationChapter 8: Investment Decision RulesChapter 9: Fundamentals of Capital BudgetingChapter 10: Stock Valuation: A Second LookChapter 11: Risk and Return in Capital MarketsChapter 12: Systematic Risk and the Equity Risk PremiumChapter 13: The Cost of CapitalChapter 14: Raising Equity CapitalChapter 15: Debt FinancingChapter 16: Capital StructureChapter 17: Payout PolicyChapter 18: Financial Modeling and Pro Forma AnalysisChapter 19: Working Capital ManagementChapter 20: Short-Term Financial PlanningChapter 21: Option Applications and Corporate FinanceChapter 22: Mergers and AcquisitionsChapter 23: International Corporate FinanceChapter 24: LeasingChapter 25: Insurance and Risk ManagementChapter 26: Corporate Governance Free Sample Download
-
Test Bank for Financial Reporting and Analysis, 13th Edition Charles H. Gibson Test Bank for Financial Reporting and Analysis, 13th Edition Charles H. Gibson all chapters Digital Instant Download Description Test Bank for Financial Reporting and Analysis, 13th Edition by Charles H. Gibson Table of Content 1. Introduction to Financial Reporting.2. Introduction to Financial Statements and Other Financial Reporting Topics.3. Balance Sheet.4. Income Statement.5. Basics of Analysis.6. Liquidity of Short-Term Assets; Related Debt-Paying Ability.8. Profitability.9. For the Investor.10. Statement of Cash Flows.11. Expanded Analysis.12. Special Industries: Banks, Utilities, Oil and Gas, Transportation, Insurance, and Real Estate Companies.13. Personal Financial Statements and Accounting for Governments and Not-for-Profit Organizations. Free Sample Download
