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Test Bank for Marketing 2018, 19th Edition William M. Pride Test Bank for Marketing 2018, 19th Edition William M. Pride all chapters Digital Instant Download Description Test Bank for Marketing 2018, 19th Edition by William M. Pride Table of Content 1. An Overview of Strategic Marketing.2. Planning, Implementing, and Evaluating Marketing Strategies.3. The Marketing Environment.4. Social Responsibility and Ethics in Marketing.5. Marketing Research and Information Systems.6. Target Markets: Segmentation and Evaluation.7. Consumer Buying Behavior.8. Business Markets and Buying Behavior.9. Reaching Global Markets.10. Digital Marketing and Social Networking.11. Product Concepts, Branding, and Packaging.12. Developing and Managing Products.13. Services Marketing.14. Marketing Channels and Supply-Chain Management.15. Retailing, Direct Marketing, and Wholesaling.16. Integrated Marketing Communications.17. Advertising and Public Relations.18. Personal Selling and Sales Promotion.19. Pricing Concepts.20. Setting Prices. Free Sample Download
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Test Bank for Foundations of Marketing, 6th Edition William M. Pride Test Bank for Foundations of Marketing, 6th Edition William M. Pride all chapters Digital Instant Download Description Test Bank for Foundations of Marketing, 6th Edition by William M. Pride Table of Content 1. Customer-Driven Strategic Marketing.2. Planning, Implementing, and Evaluating Marketing Strategies.3. The Marketing Environment, Social Responsibility, and Ethics.4. Marketing Research and Information Systems.5. Target Markets Segmentation and Evaluation.6. Consumer Buying Behavior.7. Business Markets and Buying Behavior.8. Reaching Global Markets.9. E-Marketing, Digital Media, and Social Networking.10. Product, Branding, and Packing Concepts.11. Developing and Managing Goods and Services12. Developing and Managing Prices.13. Marketing Channels and Supply-Chain Management.14. Retailing, Direct Marketing, and Wholesaling.15. Integrated Marketing Communications.16. Advertising and Public Relations.17. Personal Selling and Sales Promotion. Free Sample Download
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Test Bank for Business, 12th Edition William M. Pride Test Bank for Business, 12th Edition William M. Pride all chapters Digital Instant Download Description Test Bank for Business, 12th Edition by William M. Pride Table of Content 1. Exploring the World of Business and Economics.2. Being Ethical and Socially Responsible.3. Exploring Global Business.4. Choosing a Form of Business Ownership.5. Small Business, Entrepreneurship, and Franchises.6. Understanding the Management Process.7. Creating a Flexible Organization.8. Producing Quality Goods and Services.9. Attracting and Retaining the Best Employees.10. Motivating and Satisfying Employees and Teams.11. Enhancing Union-Management Relations.12. Building Customer Relationships Through Effective Marketing.13. Creating and Pricing Products that Satisfy Customers.14. Wholesaling, Retailing, and Physical Distribution.15. Developing Integrated Marketing Communications.16. Social Media and e-Business.17. Using Management Information Systems and Accounting Information.18. Understanding Money, Banking, and Credit.19. Mastering Financial Management.20. Understanding Personal Finances and Investments.Appendix BAppendix C Free Sample Download
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Test Bank for Cost Management A Strategic Emphasis, 7th Edition Edward J. Blocher Test Bank for Cost Management A Strategic Emphasis, 7th Edition Edward J. Blocher all chapters Digital Instant Download Description Test Bank for Cost Management A Strategic Emphasis, 7th Edition by Edward J. Blocher Table of Content Chapter 1 Cost Management and StrategyChapter 2 Implementing Strategy: The Value Chain, the Balanced Scorecard, and the Strategy MapChapter 3 Basic Cost Management ConceptsChapter 4 Job CostingChapter 5 Activity-Based Costing and Customer Profitability AnalysisChapter 6 Process CostingChapter 7 Cost Allocation: Departments, Joint Products, and By-ProductsChapter 8 Cost EstimationChapter 9 Short-Term Profit Planning: Cost-Volume-Profit (CVP) AnalysisChapter 10 Strategy and the Master BudgetChapter 11 Decision Making with a Strategic EmphasisChapter 12 Strategy and the Analysis of Capital InvestmentsChapter 13 Cost Planning for the Product Life Cycle: Target Costing, Theory of Constraints, and Strategic PricingChapter 14 Operational Performance Measurement: Sales, Direct-Cost Variances, and the Role of Nonfinancial Performance MeasuresChapter 15 Operational Performance Measurement: Indirect-Cost Variances and Resource-Capacity ManagementChapter 16 Operational Performance Measurement: Further Analysis of Productivity and SalesChapter 17 The Management and Control of QualityChapter 18 Strategic Performance Measurement: Cost Centers, Profit Centers, and the Balanced ScorecardChapter 19 Strategic Performance Measurement: Investment CentersChapter 20 Management Compensation, Business Analysis, and Business Valuation Free Sample Download
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Test Bank for Management Information Systems, 7th Edition Kenneth J. Sousa Test Bank for Management Information Systems, 7th Edition Kenneth J. Sousa all chapters Digital Instant Download Description Test Bank for Management Information Systems, 7th Edition by Kenneth J. Sousa Table of Content 1. Business Information Systems: An Overview.2. Strategic Uses of Information Systems.3. Business Functions and Supply Chains.4. Business Hardware.5. Business Software.6. Business Networks and Telecommunications.7. Databases and Data Warehouses.8. The Web-enabled Enterprise.9. Challenges of Global Information Systems.10. Decision Support and Expert Systems.11. Business Intelligence and Knowledge Management.12. Systems Planning and Development.13. Choices in Systems Acquisitions.14. Risks, Security, and Disaster Recovery. Free Sample Download
