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Test Bank for Marketing Real People, Real Choices, 8th Edition Michael R. Solomon Test Bank for Marketing Real People, Real Choices, 8th Edition Michael R. Solomon all chapters Digital Instant Download Description Test Bank for Marketing Real People, Real Choices, 8th Edition by Michael R. Solomon Table of Content 1. Welcome to the World of Marketing2. Global, Ethical and Sustainable Marketing3. Strategic Market Planning4. Basics of the Market Research Process5. Marketing Analytics: Welcome to the Era of Big Data!6. Understand Consumer and Business Markets7. Segmentation, Target Marketing and Positioning8. Product I: Innovation and New Product Development9. Product II: Product Strategy, Branding, and Product Management10. Price: What is the Value Proposition Worth?11. Deliver the Goods: Determine Distribution Strategy12. Deliver the Customer Experience: Bricks and Clicks13. Promotion I: Advertising, Sales Promotion, and Public Relations14. Promotion II: Social Media, Direct/Database Marketing, and Personal Free Sample Download
