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Test Bank for Global Marketing, 9th Edition Warren J. Keegan Test Bank for Global Marketing, 9th Edition Warren J. Keegan all chapters Digital Instant Download Description Test Bank for Global Marketing, 9th Edition Warren J. Keegan Table of Content 1. Introduction to Global Marketing2. The Global Economic Environment3. The Global Trade Environment4. Social and Cultural Environments5. The Political, Legal, and Regulatory Environments6. Global Information Systems and Market Research7. Segmentation, Targeting, and Positioning8. Importing, Exporting, and Sourcing9. Global Market-Entry Strategies: Licensing, Investment, and Strategic Alliances10. Brand and Product Decisions in Global Marketing11. Pricing Decisions12. Global Marketing Channels and Physical Distribution13. Global Marketing Communications Decisions I: Advertising and Public Relations14. Global Marketing Communications Decisions II: Sales Promotion, Personal Selling, and Special Forms of Marketing Communication15. Global Marketing and the Digital Revolution16. Strategic Elements of Competitive Advantage17. Leadership, Organization, and Corporate Social Responsibility Free Sample Download
