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Test Bank for Global Marketing Management, 8th Edition Warren J. Keegan Test Bank for Global Marketing Management, 8th Edition Warren J. Keegan all chapters Digital Instant Download Description Test Bank for Global Marketing Management, 8th Edition by Warren J. Keegan Table of Content 1. Introduction to Global Marketing2. The Global Economic Environment3. The Political, Legal, and Regulatory Environments of Global Marketing4. The Global Cultural Environment5. Global Customers6. Global Marketing Information Systems and Research7. Segmentation, Targeting, and Positioning8. Global Entry and Expansion Strategies9. Competitive Analysis and Strategy10. Product Decisions11. Pricing Decisions12. Global Marketing Channels13. Global Integrated Marketing Communications14. Global Organization and Leadership: Managing the Global Marketing Effort15. Global Corporate Social Responsibility and Environmental Sustainability16. The Future of Global Marketing Free Sample Download
