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Test Bank for Framework for Marketing Management, 5th Edition Philip Kotler Test Bank for Framework for Marketing Management, 5th Edition Philip Kotler all chapters Digital Instant Download Description Test Bank for Framework for Marketing Management, 5th Edition by Philip Kotler Table of Content Chapter 1: Defining Marketing for the 21st CenturyChapter 2: Developing Marketing Strategies and PlansChapter 3: Collecting Information and Forecasting DemandChapter 4: Creating Long-term Loyalty RelationshipsChapter 5: Analyzing Consumer MarketsChapter 6: Analyzing Business MarketsChapter 7: Identifying Market Segments and TargetsChapter 8: Creating Brand EquityChapter 9: Crafting the Brand Positioning and Competing EffectivelyChapter 10: Setting Product StrategyChapter 11: Designing and Managing ServicesChapter 12: Developing Pricing Strategies and ProgramsChapter 13: Designing and Managing Integrated Marketing ChannelsChapter 14: Managing Retailing, Wholesaling, and LogisticsChapter 15: Designing and Managing Integrated Marketing CommunicationsChapter 16: Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public RelationsChapter 17: Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth, and Personal SellingChapter 18: Managing Marketing in the Global Economy Free Sample Download
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Test Bank for Managing Performance through Training and Development, 8th Edition Alan M. Saks Test Bank for Managing Performance through Training and Development, 8th Edition Alan M. Saks all chapters Digital Instant Download Description Test Bank for Managing Performance through Training and Development, 8th Edition by Alan M. Saks Table of Content Chapter 1: The Training and Development ProcessChapter 2: Learning and MotivationChapter 3: The Needs Analysis ProcessChapter 4: Training DesignChapter 5: Off-the-Job Training MethodsChapter 6: On-the-Job Training MethodsChapter 7: Technology-Based Training MethodsChapter 8: Training DeliveryChapter 9: Transfer of TrainingChapter 10: Training EvaluationChapter 11: Training Costs and BenefitsChapter 12: Training ProgramsChapter 13: Management and Leadership DevelopmentChapter 14: The Evolution and Future of Training and Development Free Sample Download
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Test Bank for Company Accounting, 11th Edition Edition Ken Leo Test Bank for Company Accounting, 11th Edition Edition Ken Leo all chapters Digital Instant Download Description Test Bank for Company Accounting, 11th Edition by Edition Ken Leo Table of Content Chapter 1. Nature and regulation of companiesChapter 2. Financing company operationsChapter 3. Business combinationsChapter 4. Disclosure: legal requirements and accounting policiesChapter 5. Disclosure: presentation of financial statementsChapter 6. Disclosure: statement of cash flowsChapter 7. Foreign currency transactions and forward exchange contractsChapter 8. Translation of financial statements into a presentation currencyChapter 9. Consolidation: controlled entitiesChapter 10. Consolidation: wholly owned subsidiariesChapter 11. Consolidation: intragroup transactionsChapter 12. Consolidation: non-controlling interestChapter 13. Consolidation: other issuesChapter 14. Associates and joint venturesChapter 15. Joint arrangementsChapter 16. Insolvency and liquidationChapter 17. Accounting for company income taxChapter 18. Property, plant & equipment Free Sample Download
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Test Bank for Public Finance, 10th Edition Harvey S. Rosen Test Bank for Public Finance, 10th Edition Harvey S. Rosen all chapters Digital Instant Download Description Test Bank for Public Finance, 10th Edition by Harvey S. Rosen Table of Content Chapter 1: IntroductionChapter 2: Tools of Positive AnalysisChapter 3: Tools of Normative AnalysisChapter 4: Public GoodsChapter 5: ExternalitiesChapter 6: Political EconomyChapter 7: EducationChapter 8: Cost-Benefit AnalysisChapter 9: The Health Care MarketChapter 10: Government and the Market for Health CareChapter 11: Social SecurityChapter 12: Income Redistribution: Conceptual IssuesChapter 13: Expenditure Programs for the PoorChapter 14: Taxation and Income DistributionChapter 15: Taxation and EfficiencyChapter 16: Efficient and Equitable TaxationChapter 17: The Personal Income TaxChapter 18: Personal Taxation and BehaviorChapter 19: The Corporation TaxChapter 20: Deficit FinanceChapter 21: Fundamental Tax Reform: Taxes On Consumption And WealthChapter 22: Public Finance in a Federal System Free Sample Download
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Test Bank for Management Accounting Information for Decision-Making and Strategy Execution, 6th Edition Anthony A. Atkinson Test Bank for Management Accounting Information for Decision-Making and Strategy Execution, 6th Edition Anthony A. Atkinson all chapters Digital Instant Download Description Test Bank for Management Accounting Information for Decision-Making and Strategy Execution, 6th Edition by Anthony A. Atkinson Table of Content Chapter 1: How Management Accounting Information Supports Decision MakingChapter 2: The Balanced Scorecard and Strategy MapChapter 3: Using Costs in Decision MakingChapter 4: Accumulating and Assigning Costs to ProductsChapter 5: Activity-Based Cost SystemsChapter 6: Measuring and Managing Customer RelationshipsChapter 7: Measuring and Managing Process PerformanceChapter 8: Measuring and Managing Life-Cycle CostsChapter 9: Behavioral and Organizational Issues in Management Accounting and Control SystemsChapter 10: Using Budgets for Planning and CoordinationChapter 11: Financial Control Free Sample Download
